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Wednesday, April 08, 2009

Richard Branson

He is always seen as playing, flying balloons, living on a converted barge, flying to the States. Or staying at the beach with several Californian girls in bikinis. You never see him sitting at a desk, answering phones, doing paperwork. But at some time during his working day that is exactly what he must do. We just don't get to see it. Thus we think of him as the business playboy, the happy-go-lucky entrepreneur, the devilish entertainer. It's a neat image and one that he seems very happy to go along with - and why not?

This is the sort of image the intrepid Rules Player wants to cultivate - suave, easy, relaxed, languid, in control and very chilled. You never run, never panic, never even seem to hurry. Yes, you may stay up until the early hours of every morning but you will never admit this. ................. To the outside observer you are coasting, taking it easy, taking it all in your stride.

Enviable? Applicable in our daily life?

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